▶ The 49th Cannes Lions International Advertising Festival
1. Cartoon for National Society for Prevention of Cruelty to Children
Gold Lion, Fund-Raising & Appeals
United Kingdom
-카툰아들 패는 아빠
수업시간에 본 광고 중에서 가장 와 닿고 맘에 들었던 광고였다. 아빠는 아들이 말을 안 들으면 때린다. 카툰아들은 맞을 때마다 코믹
Defining Public Relations
-PR is a management tool for leaders in business, government
and other institutions to establish beneficial relationships with other institutions and groups.
↓
A management tool to establish beneficial relationships
4 steps to accomplish its goals
① Identify existing relationships
② Evaluate the relationships
③ Design policies to im
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the su
Although elections allow citizens a chance to participate in politics, they also allow the government a chance to exert a good deal of control over when, where, how, and which of its citizens will participate.
Compared with other countries, the United States has a relatively unregulated electoral system. Federal and state laws do not limit the amount of television and other forms of advertisi